StartEase
Discover the entrepreneur you're built to be. Your type, your roadmap, your people — the right way to start a business, tailored entirely to you.
Start with the one thing every business plan depends on: you.
The Entrepreneurial Type Indicator (ETI) shows how you actually operate — how you spot opportunity, make decisions, and create value. It takes about fifteen minutes. It's not a label; it's the clarity to build a business that fits the way you work.
A plan made for your type — not a course made for everyone.
Your results become a step-by-step roadmap: the right moves in the right order for how you operate. Three phases, from first validation to a confident start — every step chosen for your type.
No founder is strong everywhere. We help you find the ones who complete you.
Your type reveals where you'll want complement — and gives you a shared language for how each partner creates value and makes decisions. Build on common ground instead of discovering the mismatch a year in.
When You Know Your Type and Your Plan, You're Ready to Build
StartEase
Learn who you are & what to build
LaunchEase
Turn it into a plan
HireEase
Leverage talent to win
StartEase is where you learn who you are and what to build. When you're ready to turn that into a plan, LaunchEase takes it from there — and when it's time to execute, HireEase connects you with the talent to get it done.
Replace your instructor-led startup program with one that adapts to every student.
For colleges, incubators, and accelerators: deliver the full STEP curriculum through your own white-labeled portal — where every student starts with their entrepreneurial type and follows a roadmap built for how they work.
Rigor without the staffing load
A structured, milestone-driven program runs itself, freeing your faculty to mentor instead of manage curriculum.
Personalized for every student
Each student's ETI results tailor the roadmap to how they work — the kind of individual attention a single instructor can't scale.
Revenue-share & catalog-ready
Your branding, your URL, a configurable revenue share, and a curriculum that drops into your course catalog.