Verification & Assessment Service

Expert due diligence: validating traffic, contracts, finances & more for informed decisions.
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Red Flag Insight

Deep-dive into operations, financial and traffic insights

The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Verification of provided data to source documents (invoices, bank statements, etc.) will not be performed.

Red Flag Intelligence

Reveal potential growth strategies for buyers

The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Verification of provided data to source documents (invoices, bank statements, etc.) will not be performed.

Red Flag Risk Audit

Measure performance against benchmarks

The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Verification of provided data to source documents (invoices, bank statements, etc.) will not be performed.

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Financial analysis

Insight Intelligence Risk Audit
Revenue verification and analysis Detailed analysis of all income streams, including website sales, Amazon account, and social media platforms.
Verification and reconciliation of revenue streams to source documents. We'll track payments and ensure the flow of funds is accurate from start to finish.
Investigation of any personal account payments used to inflate reported profits.
In-depth revenue and margin analysis across products, clients, and regions (where data is available).
Evaluation of sales trends, including seasonality, growth, and recurring revenue patterns over the review period.
Expenses verification and analysis Identify hidden or masked costs, including expenses related to staff, marketing, or owner-performed work that may not be properly reflected (e.g., owners temporarily replacing staff).
Verification of all expenses, tracing them back to source documents and bookkeeping records. We ensure every payment is matched from invoice to the original bank or credit card transaction.
Comprehensive breakdown of expenses by category.
Analysis of expense patterns, including seasonality, trends, and recurring costs over the review period.
Inventory analysis Assessment of inventory structure, with a focus on identifying slow-moving or obsolete stock.
Evaluation of inventory depreciation and its potential impact on future earnings.
Profit risk assessment Examination of business continuity and sustainability of current profit levels.
Tax returns If available, we will verify tax returns for the past 12 months to ensure accuracy and compliance.

Traffic sources

SEO Report Features SEO Report Features
Insight Intelligence Risk Audit
Traffic sources Validation of traffic sources.
Evaluation of the quality, sustainability, and business reliance on each traffic source.
Direct traffic Examination of bot traffic.
Referral traffic
  • Analysis of the top 10 indexed pages
  • Most Prominent (Top 10 by number of links)
  • Most Recent (Top 10 by First Seen Date)
Organic traffic
  • Overview of organic keywords:
  • Top 20 keywords by traffic
  • Top 10 pages with keyword count, traffic, and traffic percentage
Paid traffic
  • Insights into Google Ads:
  • Number of Google Ad Keywords
  • Google Ad Traffic
Visitor Behavior
  • Metrics including
  • Visits/month
  • Unique Visitors/month
  • Pages per Visit - Visit Duration - Bounce Rate
  • Visit Duration
  • Bounce Rate
Backlink analysis
  • Number of Backlinks
  • Number of Referring Domains
Geography and demographics Identification of traffic origins (countries/regions).
Profiling the typical visitor persona, if possible.
Blacklists and penalties Verification of any site blacklists or penalties.
Traffic risk assessment Evaluation of the risk associated with potential traffic loss from each source.

Sales and marketing Analysis

SEO Report Features
Insight Intelligence Risk Audit
ROI by Channel Identification of key sales and marketing channels driving the majority of sales. Analysis of which marketing channels are performing well and which are underperforming.
Assessment of changes in ROI over time, including the efficiency of marketing costs.
CAC Calculation of the cost to acquire each new customer (CAC).
Average Order Value Examination of average order value and its development over time.
Growth Opportunities Identification of the largest unexplored or under-explored growth channels.
Sales & Marketing Risk Assessment Evaluation of the business's dependency on the effectiveness of advertising across each sales and marketing channel, including the identification of related risks.

Operations  Analysis

Insight Intelligence Risk Audit
Time Commitment Assessment of the minimum time required to run the business and the time needed for growth. Identification of areas that the owner may have neglected or overlooked.
Skills Required Identification of essential functions and skills necessary for operating the business.
Licenses Needed Overview of required licenses to operate the business.
Business Rating Evaluation of the overall business performance based on key operational functions and skills.
Violations and Warnings Identification of any past or present policy violations or warnings not disclosed by the seller. Assurance that the seller complies with Facebook, Google, and Amazon policies.
Mailing List Validation Verification of email addresses in the customer mailing list for accuracy.
Geographic Limitations Analysis of potential challenges if the business is operated from a different location.
Supplier Contract Validation Validation of supplier contracts and pricing sheets to ensure they are current.
Asset Transfer Risk Identification of potential issues related to the transferability or migration of business operations.
Operational Risk Assessment Identification of critical operational risks that could affect the business in the future, based on discussions with the seller.

Industry & Competition Analysis

Insight Intelligence Risk Audit
SWOT Analysis Detailed analysis of the business's strengths, weaknesses, opportunities, and threats, including a comparison with key competitors.
Top Competitors Identification and analysis of the top competitors in the market.
Industry Analysis
  • Examination of key industry trends and developments.
  • High-level overview of industry growth and historical patterns.
  • Assessment of the business's position within the industry.
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10
Years

Proven Track Record

98
%

Customer Satisfaction

10
Mins

Average Answer Time