Founders + Diligence
Stay Compliant. Stay Investor-Ready.
Financial missteps can delay funding and create legal roadblocks. Missing compliance or tax issues? We’ve got you covered!
At Founders+ Diligence, our CA partners provide free expert support to help you
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Financial analysis
Insight | Intelligence | Risk Audit | ||
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Revenue verification and analysis | Detailed analysis of all income streams, including website sales, Amazon account, and social media platforms. | |||
Verification and reconciliation of revenue streams to source documents. We'll track payments and ensure the flow of funds is accurate from start to finish. | ||||
Investigation of any personal account payments used to inflate reported profits. | ||||
In-depth revenue and margin analysis across products, clients, and regions (where data is available). | ||||
Evaluation of sales trends, including seasonality, growth, and recurring revenue patterns over the review period. | ||||
Expenses verification and analysis | Identify hidden or masked costs, including expenses related to staff, marketing, or owner-performed work that may not be properly reflected (e.g., owners temporarily replacing staff). | |||
Verification of all expenses, tracing them back to source documents and bookkeeping records. We ensure every payment is matched from invoice to the original bank or credit card transaction. | ||||
Comprehensive breakdown of expenses by category. | ||||
Analysis of expense patterns, including seasonality, trends, and recurring costs over the review period. | ||||
Inventory analysis | Assessment of inventory structure, with a focus on identifying slow-moving or obsolete stock. | |||
Evaluation of inventory depreciation and its potential impact on future earnings. | ||||
Profit risk assessment | Examination of business continuity and sustainability of current profit levels. | |||
Tax returns | If available, we will verify tax returns for the past 12 months to ensure accuracy and compliance. |
Traffic sources
Insight | Intelligence | Risk Audit | ||
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Traffic sources | Validation of traffic sources. | |||
Evaluation of the quality, sustainability, and business reliance on each traffic source. | ||||
Direct traffic | Examination of bot traffic. | |||
Referral traffic |
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Organic traffic |
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Paid traffic |
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Visitor Behavior |
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Backlink analysis |
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Geography and demographics | Identification of traffic origins (countries/regions). | |||
Profiling the typical visitor persona, if possible. | ||||
Blacklists and penalties | Verification of any site blacklists or penalties. | |||
Traffic risk assessment | Evaluation of the risk associated with potential traffic loss from each source. |
Sales and marketing Analysis
Insight | Intelligence | Risk Audit | ||
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ROI by Channel | Identification of key sales and marketing channels driving the majority of sales. Analysis of which marketing channels are performing well and which are underperforming. | |||
Assessment of changes in ROI over time, including the efficiency of marketing costs. | ||||
CAC | Calculation of the cost to acquire each new customer (CAC). | |||
Average Order Value | Examination of average order value and its development over time. | |||
Growth Opportunities | Identification of the largest unexplored or under-explored growth channels. | |||
Sales & Marketing Risk Assessment | Evaluation of the business's dependency on the effectiveness of advertising across each sales and marketing channel, including the identification of related risks. |
Operations Analysis
Insight | Intelligence | Risk Audit | ||
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Time Commitment | Assessment of the minimum time required to run the business and the time needed for growth. Identification of areas that the owner may have neglected or overlooked. | |||
Skills Required | Identification of essential functions and skills necessary for operating the business. | |||
Licenses Needed | Overview of required licenses to operate the business. | |||
Business Rating | Evaluation of the overall business performance based on key operational functions and skills. | |||
Violations and Warnings | Identification of any past or present policy violations or warnings not disclosed by the seller. Assurance that the seller complies with Facebook, Google, and Amazon policies. | |||
Mailing List Validation | Verification of email addresses in the customer mailing list for accuracy. | |||
Geographic Limitations | Analysis of potential challenges if the business is operated from a different location. | |||
Supplier Contract Validation | Validation of supplier contracts and pricing sheets to ensure they are current. | |||
Asset Transfer Risk | Identification of potential issues related to the transferability or migration of business operations. | |||
Operational Risk Assessment | Identification of critical operational risks that could affect the business in the future, based on discussions with the seller. |
Industry & Competition Analysis
Insight | Intelligence | Risk Audit | ||
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SWOT Analysis | Detailed analysis of the business's strengths, weaknesses, opportunities, and threats, including a comparison with key competitors. | |||
Top Competitors | Identification and analysis of the top competitors in the market. | |||
Industry Analysis |
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